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Local Businesses Find Success
with SBI
Don't Waste
Money on the Yellow Pages!No Competition for Local
BusinessIndeed...
how could a 4" x 2" Yellow Pages ad (let alone an invisible line-listing) compete with a SBI!-built Web site? Compare... | | Yellow Pages Ad | SBI!-Built Web Site | | Content | There's very little you can say about your business
in a tiny little rectangle. And don't even try to update your content during the year! | Show
off your local business to its best advantage. No size, color, or media limitations.Update anytime -- make special
offers, let visitors know about new products or services, etc. | | Visitor attention | Near zero -- eyes scanning listings | Total --
once your prospective customer is on your site, you have 100% of his/her attention. | | Visitor
mindset | Dubious, suspicious -- Yellow Pages is advertising.
We've all had experiences with services that were downright dismal. Zero credibility. | Interested, open-to-buy, PREsold -- they found you through Google, feel smart, and read your
excellent content, becoming PREsold upon you as an expert who shares. A Web site that provides as much business information
as your prospect needs, along with friendly/useful content, allows the prospective client to know and trust you. High
credibility. | | Exposure, traffic | Near-zero -- it may generate a few calls per week (per month)? | Substantial --
attract hundreds, even thousands, of targeted visitors per day, on an ongoing, ever-building basis. And, if you do it right
(and you will), they will return to your site. Your e-zine also gives you the opportunity
to reach your customers on a repeat basis. | | Measurable | No -- do you have any idea how many exposures you get, or how many people call or visit due
to your ad? How can you measure ROI (Return on Investment)? | Yes --
you will know exactly how many visitors arrive, every day, every hour... and you will know everything about
them. You know the Lifetime Value of a new customer (i.e., the amount of profit that a new customer will bring to your business
over his/her lifetime of dealing with you). It makes it so easy to compare that against the cost of an SBI! Web site. | | Build customer loyalty | N/A --
not applicable | Your own e-zine -- develop an increasing sense of loyalty
with existing customers, as well as repeat business. You can reach them, free, whenever you want to. | | Competitive
advantage | Low -- everyone takes a Yellow Pages ad. That's
why you did. Who gets the attention? The companies with the expensive BIG ads. EVERYWHERE. | High -- your Web site, properly done, can both build new local business and pull
your competition's customers to you. | | New revenue streams | No -- Yellow Pages just advertises that you have a business. | Yes -- an SBI! site builds content, which builds targeted visitors and establishes you as an
authority in your field. This establishes the potential for multiple streams of income that can even surpass total income
from your current local business. More on this below. | | Open
new markets | No -- Yellow Pages is a local medium. | Yes -- the Net is a global medium. More and more, it will replace large paper-bound
directories as the way to find local businesses with local clientele. But obviously, it also opens up global potential. More
on this below. | | Expandable search -- geography | No -- Yellow Pages is a local directory. And it's totally non-interactive. Users either find
you... or not. If you did not buy a listing for a particular locale, they won't. | Yes -- suppose the local curling club is looking for a bag-piper in its local town. None? Look
in the adjacent town(s). Still none? Look in the nearest mid-size city. Ah... There you are. Better still,
SBI! shows you how to get found for that first town... even if your office is not located there. | | Expandable
search -- keywords | No -- you buy a listing for a single category.
If a user searches in a different-but-related category, s/he won't find you. For example, you sell and service sprinkler systems
in your town? Your prospect is looking up "landscapers" -- s/he calls the landscaper who recommends a competitor. | Yes -- your prospect searches for"+landscapers +your-town" and
finds you (because you created some content about landscaping), is PREsold by your site's excellent information, and calls YOU. | | Cost | Expensive -- hundreds of
dollars per year, per listing, per geographic area, per category, foreach 4" x 2". | Inexpensive -- an SBI! site costs less than a single 4" x 2" Yellow Pages ad, no
limit on keywords (i.e., how prospects find you), geography, size, etc. No complicated packages, just one single
yearly fee. |
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The Days Of Tree-Sucking Yellow Pages Are NumberedIncreasing numbers
of searching pre-customers use the Net to find local businesses. More and more small local businesses are
using the Net. A self-feeding trend is hitting critical mass. 
IMPORTANT: All major Search Engines
consider local online search of paramount importance. Google, Yahoo!, MSN and other search engines recognize that more
and more surfers search for local purposes. To the left, you see an example of a search for pizzas in San Francisco. Your
business must be the one that is found when someone searches for something related to
your business in your region. The rapid growth and importance of the Search Engines for local search will accelerate the
demise of the 20-pound paper-bound directory of businesses.
The Proof is in the Pudding
Case Studies: Local Businesses/ProfessionsDr. John Burch DDS - DrBurch.comDr. John Burch is a local community dentist in beautiful Mountain View, California.
He became frustrated with the low response rate generated by traditional advertising -- coupons, local paper ads, and the
Yellow Pages. This changed
when he found SBI!. He discovered that for much less than the cost of a single Yellow Page ad, a Web site
that works (i.e., SBI!) gets superior results. Dr. Burch is not alone... more and more local business
owners are joining the ranks of successful SBI! owners. Most offline small businesses still don't "get it." But more and more of your
potential customers are forsaking those heavy Yellow Page paper books for Google and other engines. NOW is
the time to use SBI! to leverage your offline business... before your competitors do. "The
distance patients would travel, when they found us online, was MUCH GREATER than normal. I got patients from distances of
30, 40 and even 50 miles away! The second big unexpected benefit was that my online patients often needed and accepted larger
amounts of treatment than normal... My site's content builds trust and credibility before my patients even see or talk to
me in person." Click here for the full story by this local dentist who uses
the Net to significantly increase his local clientele. Dr. Burch Updates...Oct/2004 - How SBI! has increased his Asset Equivalent Value by $2,000,000. Dec/2004 - A quick update:How does a LOCAL business crack the Top 100,000 sites on the Net? Feb/2005 - Guess who's telling HIS clients about SBI!? Dr. Burch's accountant! May/2005 - The Power of C  T P M? Dr. Burch's patients come from up to 120 miles away. Oct/2005 - Patient who needs $70,000 of work finds Dr. Burch. Feb/2006 - 25 new patients/month, more than $180,000 due to SBI! during 2005 Sept/2009 - Original site's traffic generation is on auto-pilot (40,000 page views per month!), which frees up Dr. Burch's
spare time for his 18 hobby sites. His goal is to make money on his hobbies rather than spend money on them!
ANOTHER SUCCESSFUL LOCAL BUSINESS
| Cafe Jose 7000 Hwy 179; Sedona AZ, 86351; 928 284-4123 |
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The pricier restaurants are a
wonderful way to celebrate special occasions but for breakfast with
friends, a casual lunch, or a quick dinner,
every town needs a restaurant with dependable friendly service, reasonable
prices, and great tasting food, and Cafe Jose is the place. See Robert and Maria at this great little diner
in the Village of Oak Creek.
HIGHLY RECOMMENDED!
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Cafe Jose Great food at great prices
with friendly service!
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YOU WILL MAKE MONEY!
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Testimonials and case studies have been provided by SBI and your own results may differ from those of the individuals whose testimonials are shown here.
NOTE: THIS WEBSITE IS PACKED WITH HELPFUL INFORMATION. BOOKMARK IT AND RETURN AS OFTEN AS IS NECESSARY TO GET YOU STARTED ON YOUR WAY TO MAKING MONEY ONLINE.
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